1 Temmuz 2014 Salı

Almost for a year, there is a huge spam attack coming from newspaper websites.

The focus point of news websites have shifted from giving news to gaining traffic. In organic search results, they all are ranking in the first place in un-related queries with their spammy content and they are getting huge traffic throguh this way.

I gathered several examples from different sectors' search results for you.

Download

 
 
As you can see, the search query is "youtube mp3 dünüştürücü", in English "youtube mp3 converter" and here is the Milliyet -one of the biggest newspaper in Turkey- ranking here. What can a newspaper say about youtube mp3 converter? As you can see below, nothing!
 
 
Here are another examples for the same query and this time I am giving example from Habertürk and Hurriyet -another leading newspapers in Turkey-
 
 
 
 
 
For those who does not know Turkish, do not worry! Even the Turkish folks can not give meaning to those words because there is no logical sentences. Just writing down keywords together.

 

Game

 
 
Although the origin of newspapers existence depends on giving news, they are converted to different paths and try to get traffic from all sectors unfairly. They are in game sector,too.
Here are examples;
 
The query below is "araba oyunu" in English "car games" and  GazeteA24 is in the organic results. When you click the result, you are directed to this page;
 
 

Let me translate the title for you; "Play car game car game 3d car game 1st car game download"
There is no mistake in translation, it is written exactly like this in Turkish, too.

Another query in game sector is "kral oyun" meaning "king game" and here is another newspaper in the organic results.

 
When you click the result, you are directed to this page
 
 
 
An let me translate the title for you again as; "play game, play king game, play Hugo, play truck
game". As you can see, they do not even bother to make a sentence.
Newspapers are taking advantage of their Google News subscription and they are manupulating the results with that power.

State

 
 
Do not misleaded by the title, of course newspapers' content is full of news from state and government. But in here the search queries are not about government or state.
In the first example, the query is "e-devlet", I mean "e-state" and Milliyet Newspaper is in the results again with its unrelated spammy content.
 
 
When you follow the link, you are directed to here;
 
 
 
Unrelated and unqualified content. If you can read Turkish, you will understand what I mean. In here, the newspaper Milliyet tries to get hit from "e-devlet" query and make a ridicilous content to get traffic. the result is dissatisfaction and unhappy user.
 
Here is another example. The search query is "ssk sorgulama", " social security interrogation". In here I want to ask a question, can you interrogate your social security situation from a newspaper? NO. But Mynet News and Milliyet are in ranking second in the organic search results.
 
 
 
 
Please use Google Translate to translate the title. You may not understand and balme Google Translate for its bad translation but unfortunately, this time Google Translate has nothing to blame because the sentence is corrupted at the first place.
 

Movie

 
 
The last search query I will go through in this post is "film izle", meaning "watch movie".
Can you watch a movie from newspaper website? Of course not. However, they are in top rankings of the search results.
 
 
When you click the result, you are directed to here;
 
 
Recep İvedik is one of the most famous Turkish film character's name. Again, let me translate the title for you and believe me, there is no translation gap.
"Uncensored Recep İvedik 4 Watch Movie Watch Full Watch HD Watch Recep İvedik 4 in One Part Combo"
The sentence is meaningless rigth? It is also meaningless in Turkish. But the website is in the first page of the search results.
 
To conclude, I want to ask the authorities one question;
What happened to SEO in Turkey?